Public
Affairs
(General)
Don't foget about our online courses in addition to those resources listed below.
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A basic guide to getting
noticed by the media and going through the media relations process. Topics
include getting started, getting help, getting to know the media, developing
a good media list, what is newsworthy, developing the media materials, writing
tips, securing coverage, at the event, interviews, measurement, evaluation,
and wrap-up. There are sample press materials and a glossary of terms.
This is the State Department,
International Information Programs site. The contents include what a press
office does, the job of the press officer, the press office at work, the communications
plan, message development, tools of the press office, press releases, media
advisories, fact sheets, interviews, press conferences, crisis communications,
event planning, ethics: codes of conduct, and a photo shoot checklist.
Provides online press
release services for businesses and journalists. Included are tips for press
release writing and effective media relations, press release basics, electronic
press releases, and a section called "If a Journalist Calls..."
Offers advice on how
to become a better journalist. Included in the resource section are links
to more than 200 journalism publications, web sites, and organizations. There
is also a back-to-basics guide to journalism, and information on color theory
as it applies to news design.